Welcome to Black & Whites Magazine, an online community of waiters, waitresses, cocktailers, and bartenders. Black & Whites is here as a resource for restaurant and hospitality sales professionals; a place to find food and beverage knowledge, tried and true service techniques, sales skills, restaurant-related humor, and a regular feature of waiters and what they have accomplished. One part Oprah, One part National Lampoon, One part Dr. Phil, and One part Applebee's Curbside to Go!
By unifying waiters and waitresses as sales professionals behind Billions of Dollars in on-premise sales, we will establish what is fact: we are the face and the voice in front of a captive audience of willing consumers in every bar and restaurant at every meal. Through suggestive selling, we not only influence guests’ buying decisions inside the restaurant, but indirectly influence their retail purchase decisions as well. Black and Whites Magazine is dedicated to waiters and waitresses everywhere. By unifying as a community of professionals, we establish ourselves as a sales force to be reckoned with. Only then, will we realize the status and compensation due to us for influencing and representing the food, beer, wine, and liquor that our guests buy and enjoy. |